Paradox Advertising Activity Summary
TV ADVERTISEMENTS
Paradox image advertisements were published in two TV channels during 2018. The short brand building campaign were divided to commercial and news channels. It’s been broadcast in the most popular commercial TV channel – RTL, and in the popular ATV news TV channel.
RADIO COMMERCIALS
It was a widespread radio campaign on the 6 most popular nationwide radio stations with an airtime spanning one month. The Radio spots were played all day, but more frequently during the morning hours and 2 of them after the weather forecast and road info. These 2 spots helped us to reach people who normally find another station during commercial blocks. Without any survey conducted we were able to measure the success of the campaign based on the great number of positive customer feedback.
Do you wish a security system?
www.paradox.hu
Choose the market leader
Paradox security systems!
www.paradox.hu
Paradox – the Home Security System
The weather forecast report
is sponsored by
Paradox Alarm Systems
The traffic information
is sponsored by
Paradox Alarm Systems
INTENSIVE BILLBOARD CAMPAIGN
Our mission is to keep Paradox the most popular brand name on the Hungarian market regarding intrusion alarm systems. Essential part of brand building is continuous marketing activity. Our billboards were placed in 25 different locations within Budapest on its most frequently used main roads including the route to Airport. All day long and mostly in the rush hours potentially hundreds of thousands could have met our advert promoting our end-user website: www.paradox.hu. We not only managed to launch these campaigns run simultaneously but we were able to release them just before the holidays. Thanks to this combination we were successfully able to reach many commuters. Both campaigns will be continued in 2019, because I am sure that they will increase our sales.
Some of the billboards
PARADOX NEWSLETTERS
We regularly share up-to-date information with our partners via newsletters. Here are some of them:
PARADOX EASTER CAMPAIGN
Last Easter we made an exciting and demonstrative presentation in which we illustrated pet immunity of the detectors by live rabbits. This article and video below show how valuable this feature is.
PARADOX NATIONAL DAY CAMPAIGN – 15TH OF MARCH – MEMORY OF WAR OF INDEPENDENCE
The following banner was presented for the National Day, by smartly using the Hungarian flag and the same Paradox colors.
ONLINE BANNERS OF THE PARADOX.HU HOME PAGE CAMPAIGN
Online we choose two professional security, and one end-user portals to publicize the Brand page – paradox.hu
PARADOX ARTICLES AT SECURITY PROFESSIONAL ONLINE PORTALS
We presented Paradox professional news regularly at the leading security portals – www.securifocus.com – www.securinfo.hu – and also at end-user portal – www.homeinfo.hu.
PARADOX.HU WEBPAGE LAUNCHED
We invested in purchasing paradox.hu domain in 2016 and created a brand home page where we are doing two things. Informing the potential end users of the opportunities given by Paradox Security Systems, and – the big bang – we collected almost 600 partners who we offer for end-users. The huge database of country wide installers can be filtered by specialization and the part of the Country. We control the appearance, and it is costless for the Partners. By product side the home page focuses on TM70 and HD series, by solution we built up the site to present Insite Gold solution.
CONSTRUMA 2019 – HOME MAKING EXHIBITION BUNCH
Most frequent media ocassion with high market value
40.000 qm / 46.500 visitors / 20 Contries – 600 exhibitors
Highly visited exhibition and infrastructure forum
The Sector gives 30% grows of Hungarian GDP
This year, early, 3-7 April it is worth visiting again the HUNGEXPO Budapest Fair Center, the CONSTRUMA exhibition bunch for the Hungarian top event of construction industry. In 2019, in addition to the CONSTRUMA and HOMEDesign (interior design) exhibitions, the biennial HUNGAROTHERM (building engineering is also will be organised, providing an even broader range of information for visitors on the novelties.
Reflecting the importance of the construction industry in Hungary, the bunch presents the novelties of the industry with hundreds of exhibitors, in 5 pavilions and on free area for 45-50,000 visitors every time. It offers the widest spectrum of home-building to visitors, so it is the most important event for the profession in this way. It offers a set of professional programs ,that are not available in this form other way. This complex exhibition bunch for building industry, building engineering and home decoration is unique in this region, and the biggest on this way.